Recommendations and Testimonials

Posted by Nathan

August 4, 2008

I’m not one to hound people for testimonials because it’s far more satisfying to just see them arrive in the inbox. Eventually I’ll put together a formal “what people are saying” page, but for now I’m going to integrate recommendations for my services with those who just employed them.

During late June I began a new series of cold calls and cold emails to potential clients for my advanced marketing consultation services.

What I’ve basically put together is a catalog of proven, guaranteed marketing campaigns that serve as templates for any client in any industry. The reason this works so well is that good marketing is universal. Human psychology is cookie-cutter, and so are the triggers that cause us to act.

I have campaigns for direct mail and e-mail. Direct mail has proven to be more successful almost every time, but email is cheaper to start. What I usually recommend to clients, if they can afford it, is to go the direct mail route first, and then do a customized email campaign for people who buy from the direct mail piece.

If a client is hesitant or not in a financial situation to jump into direct mail, an e-mail campaign will get them a taste of what can happen, and some profit to use for another campaign.

Of course I do my best to target companies that are of a good size, yet easy to do business with. My typical lead search begins with magazines, trade show publications and industry web sites. If people are paying for advertising in these areas, they’re far more likely to consider marketing consultation services.

I started a new relationship by contacting a woman entrepreneur running an Internet-based business. She sells physical products. I found out about her by browsing magazines at Borders and her ad caught my eye.

After emailing her about the potential to grow her business, we eventually got to a point where a quick e-mail campaign made sense.

She plugged the emails into her auto-responder program and in less than a week, literally made the same amount as usually takes a month.

This past weekend, a message arrived in my inbox:

“Nathan, I have to say that you are the FIRST person that has told me they could grow my business and I have really seen results. I’m very pleased and am excited to work with you again on the next project.

Warm Regards,

Michelle”

Contact me if you’re interested in using a proven and guaranteed marketing campaign to increase your business.